Performance Dashboard
Checking freshness…
Last update by source
Reflects the latest sync from each source.
Click a metric to plot it · again for its cost-per (CPL, CAC, CPM…) · again for its rate (%) · once more to remove · hover a card to drill into its leads · drill the channels table below to scope everything.
Leads
626
$137 CPL
1.0% Conversion Rate
37.4% Unresolved Leads
SQL
285
$300 per SQL
45.5% Qualified Rate
5 days avg
Won
84
$1,018 CAC
13.4% Closure Rate · 29.5% of SQL
14 days avg
Lost
70
$1,221 per Lost
11.2% Lost Rate · 24.6% of SQL
22 days avg
Unqualified
107
$799 per Unqualified
17.1% Unqualified Rate
8 days avg
Budget Spent
$85,494
Revenue
$1,067,000
12.5x ROAS
$12,702 Avg. Revenue / Customer
Impressions
104,318
$820 CPM
Clicks
4,174
4.0% CTR
$20 CPC
Users
63,647
$1 CPU
90,172 Sessions
Trends over time · hover a point to see values · last period in progress
LeadsSQL
Conversion funnel
Channels · drill in to scope the cards & chart above
| Source / Medium | Cost ▼ | Impr. | Clicks | CTR | CPC | Users | Sessions | Leads | Conv. Rate | SQL | Qualified Rate | Won | Closure Rate | Revenue | CPL | Cost/SQL | CAC | ROAS |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
google / cpc› | $28,356 | 18,007 | 1,096 | 6.1% | $26 | 8,407 | 11,910 | 1.5% | 38.7% | 12.9% | $229 | $591 | $1,772 | 6.7x | ||||
facebook / paid_media› | $20,098 | 25,388 | 1,105 | 4.4% | $18 | 13,209 | 18,716 | 0.8% | 47.2% | 15.7% | $186 | $394 | $1,182 | 13.9x | ||||
bing / cpc› | $18,128 | 14,447 | 799 | 5.5% | $23 | 3,003 | 4,253 | 1.6% | 45.8% | 12.5% | $378 | $824 | $3,021 | 6.1x | ||||
linkedin / paid_media› | $12,736 | 33,874 | 671 | 2.0% | $19 | 3,602 | 5,104 | 2.1% | 46.7% | 12.0% | $170 | $364 | $1,415 | 7.1x | ||||
tiktok / paid_media› | $6,176 | 12,602 | 503 | 4.0% | $12 | 12,009 | 17,013 | 0.4% | 40.8% | 16.3% | $126 | $309 | $772 | 11.0x | ||||
(direct) / (none)› | $0 | 0 | 0 | — | — | 3,603 | 5,104 | 1.2% | 46.5% | 14.0% | $0 | $0 | $0 | — | ||||
google / organic› | $0 | 0 | 0 | — | — | 7,205 | 10,208 | 1.0% | 47.9% | 11.3% | $0 | $0 | $0 | — | ||||
instagram / referral› | $0 | 0 | 0 | — | — | 3,002 | 4,253 | 0.6% | 36.8% | 0 | 0.0% | $0 | $0 | $0 | — | — | ||
chatgpt.com / referral› | $0 | 0 | 0 | — | — | 1,501 | 2,127 | 1.3% | 60.0% | 25.0% | $0 | $0 | $0 | — | ||||
linkedin / referral› | $0 | 0 | 0 | — | — | 1,201 | 1,701 | 1.1% | 69.2% | 15.4% | $0 | $0 | $0 | — | ||||
perplexity.ai / referral› | $0 | 0 | 0 | — | — | 901 | 1,276 | 1.0% | 66.7% | 11.1% | $0 | $0 | $0 | — | ||||
newsletter / email› | $0 | 0 | 0 | — | — | 1,201 | 1,701 | 1.0% | 58.3% | 8.3% | $0 | $0 | $0 | — | ||||
bing / organic› | $0 | 0 | 0 | — | — | 1,501 | 2,127 | 0.5% | 62.5% | 12.5% | $0 | $0 | $0 | — | ||||
claude.ai / referral› | $0 | 0 | 0 | — | — | 600 | 851 | 1.0% | 33.3% | 16.7% | $0 | $0 | $0 | — | ||||
youtube / referral› | $0 | 0 | 0 | — | — | 1,801 | 2,552 | 0.7% | 30.8% | 23.1% | $0 | $0 | $0 | — | ||||
gemini.google.com / referral› | $0 | 0 | 0 | — | — | 901 | 1,276 | 0.9% | 37.5% | 0 | 0.0% | $0 | $0 | $0 | — | — |